The fashion industry is arguably one of the leading industries globally that has been responsible for a lot of pollution, high water usage and high levels of waste. However, with rising awareness about the environment, more and more companies are opting for green initiatives. Below are seven key activities that are imperative for apparel brands that want to be sustainable to undertake to reduce their unsustainability.
- Source Sustainable Materials
Reducing CO2 emissions is one of the many changes a brand can make to lessen its negative effect on the environment, for instance by using organic cotton, linen, and other eco-friendly fabrics. Many of these materials are less dependent on water and harmful chemicals, which means that the planetary resources and soils are protected from pollution. - Implement Natural Dyeing Processes
Natural dyes are significantly less detrimental to the environment while being safer for both consumers and workers. These dyes originate from sustainable sources such as leaves, roots, bark, berries, and flowers. Utilising these organic materials reduces resource consumption and the reliance on synthetic chemicals. This method of dyeing employs traditional techniques that preserve the vibrant hues of nature. While aligning perfectly with eco-friendly practices and enhancing a brand’s commitment to sustainability. - Reduce Water Usage
The textile industry is the largest consumer of water. In this age of awareness, water efficiency has become an important topic in many organisations. By implementing water-efficient processes such as water recycling and water management, brands can reduce the detrimental impact on water. Low-water fabrics like hemp, linen, organic cotton which require less water to grow and are primarily grown in rain water can be chosen as well. - Embrace Ethical Labour Practices
Sustainability or sustainability issues are not only issues of the environment but also issues of people. Basic human rights are to be defended so that employees are paid adequate wages, working conditions are safe and workers should not be exploited. This has an emphasis on enhancing community development thus reinforcing a business’s brand image and working towards customer loyalty. - Opt for Eco-Friendly Packaging
It is important to minimise packaging waste to the greatest extent possible. Indeed, in an environmentally friendly organisational context, all packaging should be as small as possible and should be made of recycled or biodegradable material. Moreover, it can be possible to establish other programs for customers to return or recycle the packaging which can reduce the effect on the environment. - Promote Transparency and Traceability
Consumers today are more concerned about the garment manufacturing source and the process through which their clothes are produced. The brands that inform clients about their supply chain and every production process are more trusted and responsible. This includes providing details about the origin of materials, the production process of the products and the level of impact on the environment; in terms of the firm’s or the organisation’s operations. - Encourage Product Longevity
Manufacturing well-built, long-lasting products which have better sturdiness than conventional clothing items minimises the required rate of purchasing new clothes; thus minimising wastage of resources. Offering services like repairs, or designing clothes that can be upcycled or easily recycled, are ways to extend the life of garments.
Conclusion
Adopting these sustainable practices is not just good ethics but also good business. As the demand for responsible fashion grows, brands that prioritise the planet and its people position themselves as leaders in a more sustainable future. By embracing these practices, garment brands can make a significant and positive impact on the environment and society; paving the way for a greener, more equitable industry.